In 1950 two college hipsters named Jac and Paul started folk record label in their dorm room. Why? Because that’s what you do when you drink a lot of wine from a jug while smoking reefer and listening to Leadbelly if you were in your early 20s before rock and roll changed everything. In Lesson 53 of the 101 Series we chart the history of Elektra from two guys in a room to becoming THE rock label of the 60s and 70s to the boutique niche label it is now. Find out how popular music went from acoustic guitars to bleeps and bloops in sixty years . . .
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