Arroyo Seco Neighborhood Marketplace

Originally called the Altadena Urban Farmers Market, the Arroyo Seco Neighborhood Marketplace (ASNM) is a membership-based neighborhood marketplace that offers participants the chance to trade goods and services for federal dollars as well as time credits and other trading tools. It was the market grew popularity, it required a new strategy for growth and implementation as well as a new identity.

, Justin Bilow of the core brand exploration said:“ASNM is meant to coordinate among the sundry and unique marketplaces under a common theme. This is represented in design … It’s symmetrically centered, and its borders point to four different directions, which can abstractly represent the different neighborhood-level marketplaces.”