Lardon Food Truck

The Arroyo Sustainable Economies Community Organization (Arroyo S.E.C.O.) works to create more access to and understanding about the Sharing Economy, which promotes non-monetary forms of economy. The goal of the logo system was to create a sense of legitimacy for the organization yet maintain approachability and communicate ideas of community and connectivity. A text-only variation of the logo along with the branded icon allows for flexibility of use.